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This is why phishing attacks are so successful

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http://myonlinesecurity.co.uk/spoofe...5268-phishing/

With a little bit of thought and a suitable domain, you will fool people
An unwary user would think it was a genuine Apple site from the url hxxp://apple.idapple.co.uk/ and the email could well come from Apple. Most typical users would think the ssl domain is a secure address, because we keep on saying watch for an SSL icon in browser window to show it is a secure site.
Apple Customer Service < secure @ apple.ssl.co.uk>

Yes a knowledgeable person would avoid the phishes, but the average user with a little bit of knowledge is more likely to fall for it. The absolute beginner might not.

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